Locally fermented food represents the well-balanced, nutritional, and
low-calorie diet of Jeonju.
The location where tradition and valuable time are united in harmony. Jeonju bibimbap is one of the best cuisines of the Joseon Dynasty.
Originated from the theory of the five elements directly correlated with
Yin-Yang, where one is able have
the great taste of Korea.
By the entrance, the smell of freshly-roasted vegetables would greet people and one by one, the colors of the vegetables would be placed right next to them. On top of the freshly-roasted vegetables is an egg yolk, perfectly placed with red pepper paste (gochujang).
This adds beauty to the warm rice placed beneath the vegetables. Lastly, the dish is topped off with a hint of sesame oil, which brings the different elements of the dish together.
While assisting my busy mother, I am unaware of how time flies. As I greet the final customers, I hear their stomachs grumbling.
My mother, brother and I happily prepare the final dish. We add different kinds of herbs, gochujang (red pepper paste), sesame oil, and mix these ingredients together. The act of mixing these ingredients together brings us peace and warmth.
The warm taste of the bibimbap reminds me of all the hardships I have faced and how I have overcome them. It is an unforgettable feeling and as time progressed, I have found comfort and security just because of the taste. Using my mother’s notebook that has been filled with her time and sincerity, I began to follow my mother’s footsteps and learn.
In order to provide the warm scent of bibimbap anytime and anywhere, I have learned the process of choosing fresh vegetables, cooking, and preparing this dish. Our brand is a brand that provides warmth, satisfaction, and health benefits.
We plan not only to continue; however, becoming an even greater brand through improvements and growth.
Symbolize the traditions of Korean village of Jonju.
Expression the color of tiles with
Five-orientation-color based on the Yin-Yang and Five elements theory
Representative of a creative food city and
Expression of a Korean tradition village
Emphasis on superior Korean language originality, which is Hangul.
Representative food of Jeonju Bibimbap and
Soybean sprout soup
The best of three dishes of the Joseon Dynasty.
Jeonju-Style bibimbap, Pyeongyang-Style cold buckwheat noodles, and Gaeseong-Style soup rice
The well-balanced Diet
Low calorie and Diet foods
Vegetables have their own flavors,
and when they are fused together with Gochujang,
it enables the ingredients to become more harmonius
Gochujang is an important factor
Because it is the final step in making Bibimbap.
Mix each ingredient in one bowl.
Bibimbap, which contains the wisdom of mothers who have thought of their ancestors and continue to deliver their warmth.
Enjoy the taste of Jeonju Bibimbap with us as time progresses.
Bibimbap reminds many people of their memories.
Creating this dish alone at home
We include Korean tradition and preserves the value of Bibimbap.
Korean Style refers to our traditional lifestyles such as Hanbok (cloth), Hansik (food), Hanok (living), and our traditional cultures
such as Korean paper, Hangeul, and Korean traditional music.
Jeonju Bibimbap represents Korean food in a mixed Korean style!
In Korean, ‘blending’ has the meaning of harmony, which goes beyond simply ‘blending’ the various ingredients.
Feel the taste, charm, and value of Jeonju Bibimbap that will blend the world, far beyond Korea alone.
There are many different types of Hanok, such as tile-roofed, thatched-roof, shingle-roofed, and a log cabin.
However, they all hold one common factor.
‘They don’t go against nature, but mingle with nature, and get materials from nature.‘
Jeonju Bibimbap also consists of fresh and nutritious ingredients that have been grown in harmony with nature.