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About Us

About Us

About Us

From simply eating a meal to food that brings
health, healing,
value, and tradition to life!

We are proud and derive great rewards as we strive to promote the
excellence of Korean food to the world.

We aim to spread the excellence of Korean food through the globalization
of bibimbap for the long term rather than as a short-term goal.

We will strive to serve as leaders in the globalization of Korean food by
implementing our vision and strategy to widely spread the rich and
traditional flavors, food, and culture of Jeonju bibimbap & Jeonju soybean
sprout soup.

We will constantly support you as a dining establishment that accompanies
your daily life, offering moments of health, healing, values, and traditions
every time you experience our food.

We cherish our relationship with you and promise to repay your interest
with the unique value and tradition of Hanok Village Jeonju bibimbap,
accompanied by exceptional service.

Thank you once again, and we wish you a life always filled with health.

CEO of Hanok Village, Hyunki Kim.

  • ‘Pungnyun 家’
    Our Promise

  • “Our place” where you can enjoy the finest ingredients at affordable prices.

    Customer satisfaction is very important to us and we will continue to serve every customer with sincerity and kindness to make them feel “at home”.

  • “Our place” values
    deep flavors and all the valuable times.

    To those who have taken this precious step with us, we promise always to be honest and provide nothing but warmth and sincerity.

  • “Our place”
    Where there is love, there is life.

    Our recipe was created using the traditional recipe passed down from my mother. It provides an authentic taste of Korea with excellent quality.

  • POINT 1.

    K-FOOD Korean Food Globalization Project

    We will introduce the savory taste of traditional Korean food, "Jeonju bibimbap & Jeonju soybean sprout soup"

    As K-Food’s representative dish, it delivers the unique taste of Korea worldwide

  • POINT 2.

    Providing traditional taste and quality

    The Pungnyeon Family’s Jeonju bibimbap is prepared with a 50-year-old traditional recipe and cooking method, offering authentic Korean taste and quality over the years

    As the representative traditional fermented dish of Jeonju, it embodies the most authentic Korean flavors and quality

  • POINT 3.

    Health & Healing Food, Adding Value and Tradition

    UNESCO: Creative Food City Jeonju!

    Jeonju, the representative city of slow and healing food!

    Traditional, locally fermented food representing Jeonju!

    Vital tourism resource as a cultural heritage (local cuisine)
    → Contributes to vitalizing the local economy

    Expressing the most Korean flavors and food

    Raising our status as a national cultural resource

  • POINT 4.

    Partnership-Establishing modern production facilities

    In order to maintain the best quality,
    we receive products produced in modern production facilities using hygienic equipment. We operate under strict quality control throughout the entire process with the HACCP SYSTEM (Hazard Analysis Critical Control Point) implemented.

Pungnyun 家 Management Philosophy

  • 受
  • 和
  • 受
  • 採

受和受採 (Su hwa su chae)

This phrase means to receive harmony and accept adoption. Sweetness harmonizes well with other flavors, and white goes well with other colors, symbolizing a person with a true character who can learn and act with courtesy,

  • 受receive, get, handle, accept

  • 和harmony, balance, coordination

  • 受receive, get, handle, accept

  • 採dig out, dig up, pull out

The Value of
"One" :
The Bibimbap & Sotbap Brand in Hanok Village

  • "One" The “Hanok Village Bibimbap & Sotbap” is a brand established due to the sacrificial heart of a loving mother.

  • "One" “Hanok Village Bibimbap & Sotbap” started in a “small” store in Jeonju 50 years ago.

  • "One" “Hanok Village Bibimbap & Sotbap” is a brand that “started” with a loving mother's sacrifice.

  • "One" “Hanok Village Bibimbap & Sotbap” is a brand that “first” globalized Jeonju Bibimbap.

  • "One" “Hanok Village Bibimbap & Sotbap” is the “only” franchise brand specializing in Jeonju bibimbap.

  • "One" “Hanok Village Bibimbap & Sotbap” is a kind brand that always “works together” with its store owners for mutual prosperity.

The Beauty of Korean Food
Leaping forward with the Pungnyun家 Bibimbap & Sotbap recipe:
We plan to continue delivering the warmth
our bibimbap has with the world.

2024

-Formed a consortium as a member of Global K-FOODIERO.
-HANOK VILLAGE BIBIMBAP & SOTBAP has confirmed
its entry into Glenview, Chicago, USA.
-Signed an MOU for a business agreement
with WORLD-OKTA for a branch office in Vancouver, Canada.
-Developed a 100% plant-based Congolese Gochujang sauce
(red pepper paste) to target the healthy food market.
-To become a global franchise brand, FDA approval was obtained
by commercializing the raw materials of bibimbap.

Open stores: Lotte Mall Yeosu Branch, Lotte Mart Junggye Branch,
Homeplus Jakjeon Branch, Uijeongbu Eulji University Branch,
E-Mart Mapo Branch, Happy Department store Mok-dong Branch,
AK Plaza Pyeongtaek Branch, E-Mart Iksan Branch, Homeplus Sejong Branch

2023

Selected as one of Korea's top 100 representative brands in the 『Korean food franchise』 category by Hankookilbo in 2023
New brand launch
ㄴ"K Ssamjang", which introduces traditional Korean sauce to the world
ㄴHangover soft tofu specialty store “Baeksang soft tofu”

Open stores: Sejong Government Complex Jungang-dong branch, Dasan Hyundai Campus branch, Yongin Suji branch, Andong branch, Anseong branch, Yeongtong Tech Tree branch, Dongincheon branch, Banyawol branch, Yeosu branch, Geumcheon branch

2022

-Introduction of popular meal kit menus in all regions and commencement of online sales.
-Establishment of a presence in the Korean franchise town of the metaverse 'Yamipun.'
-Participation in the 2022 Hanbok Culture Week event under the theme "Wearing Hanbok and Moving Forward."
-Opened stores: Pyeongtaek Best One Branch, Bundang Branch, Dalmiyeok Branch, Lotte Department Store Ilsan Branch, Banghak Branch, Dong Suwon New Corea Branch, Yeongtong Tech Tree Branch, Asan First Village Branch, Dasan Hyundai Campus Branch.

2021

-Wins 1st Place at KCA Franchise Awards 2021
-Completes design of HMR products and launches 'Suhwasuchae'
-Opens directly managed HMR stores
-Launches fast casual restaurant brand 'B.B.Bob'
-Merges with 'Pungnamok', a Jeonju bean sprout soup and Hamheung cold noodles restaurant brand
-Outdoor advertising at KTX train stations in Seoul, Daejeon, and Busan
-Registers trademarks of two brands (Hanok Village Jeonju Bibimbap and B.B.Bob) in UAE
-Open Store : Gasan (directly managed), Jeonju Premium Hanok Hotel, Homeplus Yeongdeungpo, LF Square Yangju, NC Gangnam, Yongin Living Power Center

2020

-Official 'YouTube' and 'Naver TV' channels opened
-Named “Nice Franchise,” Korea Fair Trade Mediation Agency
: Support for businesses affected by COVID-19 — Royalty discounts and marketing support
-Named “Best Quarantine and Sanitation among Korean Restaurants,” Korean Food Promotion Institute
-Led 'Franchise safe restaurant expanded campaign'
(Korea Franchise Association, Ministry of Agriculture, Food and Rural Affairs)

2019

Signed MOU with Malaysia Business Group “Cravito Group Sdn Bhd”
Participated in “Korea-Malaysia Business Partnership”(Malaysia)
Participated in 2019 Korea -Myanmar Business
Participated in Global Franchise Business Plaza(GFBP)
Participated in Abu Dhabi International Franchise Exhibition
Participated in Vietnam International Retail Shop and Franchise Show
Open a restaurant and food court 15stores (2019.12)
Total: 61 stores

2018

Signed MOU with “Bibimbap Globalization Project Corporation”
Launched 'Hanok Village Jeonju Bean Sprout Soup' brand
Launched 'Hanok Village Jeonju Sot Bap' brand
Participated in 2018 Vietnam Franchise Expo(Vietnam)
Participated in Busan Franchise Expo(Korea)
Participated in Daegu Franchise Expo(Korea)
Open a restaurant and food court 14 stores Total:34 stores

2017

Be selected as a franchise enterprise(Small and Medium Business Administration)
Participated in Global Franchise Business Plaza
Open a restaurant in D-CUBE Department store(Geoje)
Open a restaurant in Hyung-Ji Shopping mall(Busan)
Open a restaurant & foodcourt in Homeplus mart
Open a restaurant and food court 14 stores Total: 20 stores

2016

Converted to Pungnyeon FC Co., Ltd.
Establish Hanok village Jeonju bibimbap franchise system
Open a restaurant in Shinsegae Department store(Inchon, Gimhae)
Open a restaurant in Lotte Department store(Masan)
Open a foodcourt in Dongdaemoon Doota mall
Open a restaurant in Homeplus the plus mall(Songdo)

2015

Found a franchise manual of Hanok Village Jeonju Bibimbap
Open a restaurant in general reception of Sejong Government

2013

Started Food Material Distribution Business
Food Distribution to hospitals, industries, and offices

2012

'Hanok Village Jeonju Bibimbap' Foray into Franchising
Open a foodcourt in Apple outlet(Busan)

2001

Inherited family business(Bibimabp)

1976

Open a Poongnyun Restaurant (Mother of CEO)

Location

  • #915, 220, Bugwang-ro, Bucheon-si, Gyeonggi-do, Republic of Korea
  • TEL. +82-2-6956-9794
  • FAX. +82-1533-9794