Hanok Village Bibimbap, selected as one of Korea's representative brands TOP 100 in 2023 by Hankook Ilbo

It was announced that 'Hanok Village Jeonju Bibimbap' of restaurant franchise Pungnyun FCo., Ltd. was selected for the 2023 Korea Representative Brand TOP 100 Award hosted by Hankook Ilbo.


KRBA announced that it evaluated the brand's value comprehensively by dividing it into four categories: strategy and future potential, sectoral influence, brand contribution, and corporate activity.

'Hanok Village Bibimbap' is a Korean food specialty brand recognized for its differentiated taste and quality with its 47-year-old bibimbap sauce and has been recognized for its competitiveness and excellence. Currently, continuing to grow through win-win management with about 56 direct franchises nationwide.

'Hanok Village Bibimbap' was selected as a 'Good Franchise' by the Fair Trade Commission in recognition of its efforts to coexist, including a 50% reduction in royalties for all franchisees to overcome COVID-19, and will be ranked as the top company in each category in the Korean food franchise (bibimbap) sector by 2021. It was selected as the No. 1 KCA franchise.

“First of all, we would like to thank the franchise owners who have always trusted us and been with us,” said Kim Hyun-ki, CEO of Pungnyeon FC Co., Ltd. “We will do our best to reward all customers who have cherished Hanok Village Bibimbap with healthy taste and quality in the future.” “We will work harder to become a representative Korean food brand that can overcome this problem and coexist together,” he said.



Source: Hanok Village Bibimbap